Danny Barfield, Executive Vice President


Danny brings a depth of industry experience to the eTrac team. After graduating from Clayton State University with a Bachelor degree in Computer Information Systems, he joined American Freightways (Now FedEx Freight) where he began working with software implementation and deployment as well as operations management. He joined Datatrac as Director of Product Management where he oversaw E-commerce, financial settlement, B2B Integration tools, transportation management, wireless data, AVL/GPS, parcel back office, Freight back office, Distribution / Warehousing, document imaging and related web-based track and trace. He then joined Expeditors International as their Manager of North American Transportation / Distribution in the Atlanta office, where he was responsible for P&L, sales, account and carrier management.  Danny then became the Director of Information Services for Dynamex where he worked closely with sales, operations and information services. His responsibilities included providing the roadmap for all technology initiatives and management of major account technology needs. He managed both internal and outsourced development driving applications including operations management, route optimization, mobility, fleet tracking, EDI, visibility, and custom projects.

Danny returned to Datatrac in April 2012 where he now serves as Executive Vice President of Business Development over eTrac.  He is responsible for Product Development, Professional Services, Sales and New Business Opportunities. He and his wife Adele have three sons. His interests include keeping up with his sons and their activities and restoration of vintage cars and motorcycles.